Evidence
Three campaigns, traced from source.
Each chart is the Ahrefs organic-traffic estimate for the client’s site, traced day by day from the screenshot below it. We show the full window, including the weeks before launch and the dips after, and we say what we can’t attribute.
Method
- data
- Ahrefs organic traffic (est. monthly visits), daily
- tracing
- pixel-traced from each screenshot, ±1 px
- launch
- the day marked on the original screenshot
- baseline
- 5-day pre-launch average, or launch-day value if higher
- change
- last day of the window vs baseline
- clients
- names withheld
Case 01 · Finance · Nordics
Nordic financial services site
Traffic had sat around 4K a month. Six days after launch it passed 9K; through August it held between 9K and 12K, and it closed the window at 13.9K.
Keywords in the top 10 rose from about 135 to about 665, and top-3 keywords from about 25 to about 155. A larger set of low-ranking keywords (positions 51+) swelled in August and fell back by October; we don’t count that as a result.
We don’t control a client’s other SEO work during a campaign. This shows timing, not a controlled experiment.
Case 02 · iGaming · Japan
Japanese iGaming operator
Organic traffic was already climbing on its own, from 11.7K to 19.6K over the twelve weeks before launch. We started on 21 Oct. Three days later traffic stepped to 29.5K; on day seven it reached 36.4K.
Most of the quarter’s growth happened before we started, so we only claim the step after launch. Seven days is early data; a longer window will show whether it holds.
Campaign traffic was geo-matched to Japan.
Case 03 · News publisher
News and media publisher
A gradual climb rather than a step: 15.8K before launch, around 18K into early August, 24K by early September and 30.5K at the close of the window.
Top-10 keywords rose from about 330 to about 535, and top-3 from about 125 to about 220. Over the same window the total number of ranking keywords halved, almost entirely in positions 21 and beyond.
News traffic follows the news cycle, so this case carries more noise than the other two.